Arbouw Design Blog

This is where you learn what to do with your awesome new website!

Human Inertia

Human Inertia is the tendency to do nothing or remain unchanged.  This means your customer has a tendency to resist doing things...like buying your product. This is where you should be focusing your attention, instead of on the competition or copycats.  Instead of...

Email Marketing Provider

You need an email marketing service that manages emails for you.  Examples of these are companies like MailChimp, Aweber, Constant Contact, Mad Mimi, and Vertical Response. This is a non-negotiable expense for your business that helps you to organise, schedule, and...

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...

Direct Response Marketing

This is the most common form of marketing you use as an online business owner.  It allows you to track, measure, and attract a specific niche audience.  It is about getting a direct response to calls to action like Sign Up! or Buy Now!...

Customer Relationship Management CRM

Customer relationship management (CRM) is a strategic approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically...

Customer Lifetime Value

It's important to know what every customer is worth to your business' bottom line throughout the lifetime of the business relationship. How much profit can you expect to gain from every customer? Once you know this number, you can think about how you can expand the...

Copycats

People naturally observe everything around them and draw inspiration from it.  It doesn't mean anyone is copying you, or that you are copying other people.  Everyone is inspired by the work of others. People tend to be worried about two things when it comes to...

Competition

Believe it  or not, a saturated market can be a good thing.  It means there already is a high demand for what you offer.  The key to overcoming a crowded market is learning how to market outside of it. Instead of thinking of yourself as one in a million, think about...

Call to Action

In web design and in copywriting, the call to action is designed to get a response and create urgency.  The call to action is what tells the visitor exactly what to do next.  Think of the Download Now, Click Here, Buy Now, Sign Up Today...

Congrats you have a website...but now what?

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