Unique Selling Proposition

Unique Selling Proposition

Unique Selling Proposition is a marketing term created to help you position yourself as a stronger option than anyone else in your market.  It is the answer to the question: Why should a customer buy from you instead of your...
Social Proof

Social Proof

Social Proof is a psychological phenomenon that causes us to like what we perceive to be popular.  Social proof helps a customer be more at ease shopping with you.  Your customers are influenced by people with similar tastes, and they’ll automatically find...
Sales Funnel

Sales Funnel

A sales funnel is made up of all the landing sites and touch points through which visitors will find you.  It’s a guided buying process that is designed to perpetually attract interest, convert, and retain new...
Role Model Business

Role Model Business

A role model business is a person or company that does something similar to what you want to achieve.  You can use the role model business to find answers to problems you are having in your business.  The role model business is your mentor without knowing it.  When...
Mass Marketing

Mass Marketing

There was a time when the way to get a customer’s attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order...
Permission-Based Marketing

Permission-Based Marketing

Permission-based marketing is what I focus on the most in these lessons.  It means separating your ideal customers from non-buyers by focusing on common interests or niche appeal, and then requesting their permission to market to them, through an opt-in. Today, the...